Once we understand how people naturally react to scientific data, we’ll be much more effective storytellers.
Data alone is virtually meaningless. Weave human experience into your delivery.
- Study marketing.
- Study psychology.
- Study World War II propaganda posters.
Consider how a simple photograph or statement might connect with your audience.
The next time you’re preparing a technical presentation or a blog post, consider how to make an emotional impact with your facts and figures. Introduce an idea or experience that will surprise and motivate people.
I promise you there’s a way, no matter how boring you think the topic is.
Pie charts, line graphs, and bar charts are only as good as the tweetable caption. Tell bold stories with your data.
Catch people’s fleeting attention, inspire big ideas, and provoke critical thought.